Through the platform, we look forward to bringing together talented young voices to the forefront of the music scene in Tamil Nadu.”Īdds on Harish Raam LH, President and Co-founder, Knack Studios, “We at Knack Studios have always had a passion for providing a world class platform for independent music and feel that MadrasGig will be a cornerstone in realizing that vision. It is a universal language and 7UPMadrasGigis our way of saluting the rich and vibrant talent of the state. This is the second time that we are using music as a platform to connect with the people in Tamil Nadu. Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said, “7UP is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the state’s youth through different mediums like cricket, dance and drama.
We feel this will give rise to a new genre also encouraging other artists to come forth for the next season.” We are keen to start a Pop culture in South where we connect artists and fans directly and without the aid of a Movie. I am all set to get on the floor, I am sure my listeners will be surprised.”Īdding on Shridhar Subramaniam, President India & Middle East, who conceptualized the concept says, “The idea here is to give listeners a fresh sound created by the finest talent from theSouth. I am getting an opportunity to create themes to showcase musical and lyrical expression which is purely non-film. Imman, “7UPMadrasGig will change the way South listens to music. Styled by Myntra with NAC Jewellers as jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases onMay 22nd 2018.
‘7UPMadrasGig’ will have artists explore and experiment with new themes and genres giving discerning listeners new and contemporary sounds by their favourite artists. Sony Music in collaboration with Knack Studios, aims to provide listeners with fresh new Tamil Pop music created by artists such as, Oorka, Sajith Sathya and Santhosh Dhayanidhi along with established artists like D.Imman, Leon James, Vivek-Mervin.
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